Business Model
This start-up will target individual investors in Canada.
Historically, financial advisory services have been at the forefront of portfolio management in Canada; however, there are significant costs associated with these services.
With the technology that exists today, Canadian investors are abandoning traditional financial advisors and are seeking cost-effective alternatives that could generate a similar ROI for a fraction of the price.
There is also a shift amongst Canadian investors where they want to actively manage their own portfolio and this start-up aims to provide that opportunity to its users in a simplified format.
Go to market plan
- The company will initially invest $256K.
- This company will have 4 revenue streams (premium subscription ($5/year), in-app ads, affiliate marketing and sponsorship.
- This company will invest $50K in first year marketing expenses ($5K for market research & $45K for website and social media pages development),
- This start-up will use app-install campaigns (CPI ads), pay-per-click (PPC) advertising, paid social media ads, app store optimization and SEO.
